Address Hotels: Experience Dubai Luxury Where Life Happens

. Their flagship premium luxury brand, Address Hotels + Resorts, truly embodies the essence of high-end Dubai living

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. This guide delves into the world of Address Hotels + Resorts in Dubai, exploring the brand's philosophy, its connection to Emaar's vision, and spotlighting key properties that define premium luxury in the emirate

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Emaar Hospitality Group: The Vision Behind the Brand

Emaar Hospitality Group is the dynamic hospitality and leisure division of the renowned Emaar Properties PJSC

. You likely know Emaar Properties as the visionary developer behind Dubai icons like the Burj Khalifa and The Dubai Mall

. Launched in 2007, Emaar Hospitality Group expertly manages Emaar's growing collection of hotels, residences, and leisure spots

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. Their strategy often involves weaving hotels seamlessly into Emaar's master-planned lifestyle developments, think Downtown Dubai or Dubai Marina, creating vibrant, integrated communities

. Emaar Hospitality's overarching vision is clear: to be a top global provider of personal, innovative, and truly memorable lifestyle experiences

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Address Hotels + Resorts: "Where Life Happens"

Launched back in May 2008, Address Hotels + Resorts was Emaar Hospitality Group's very first hotel brand, born with the ambition to become a globally recognized name in luxury within just ten years

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. It quickly established itself, setting benchmarks for gracious hospitality and exceptional service, positioning itself firmly as a premium luxury choice for business travellers, leisure seekers, and groups alike

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. The brand's heart beats to the rhythm of its tagline, "Where life happens"

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. This isn't just marketing speak; it reflects a genuine commitment to offering guests deeply personal and engaging experiences, enriching their stays with luxury, style, and elegance in environments designed for making memories

Address Hotels + Resorts masterfully blends modern sophistication with timeless elegance, creating spaces where guests feel an immediate sense of belonging

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. It's about more than just aesthetics; the brand focuses on multi-sensory experiences, even using signature scents like the opulent "Vetyver Cedar" to craft an unforgettable atmosphere

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. Beyond beautifully appointed rooms, the Address experience encompasses gourmet dining, serene wellness sanctuaries like lavish spas and pools, and meticulously tailored experiences designed to celebrate milestones or simply embrace relaxation

. Furthermore, the brand is a leader in the serviced and branded residences sector through Address Residences, offering hotel luxury with the comforts of home

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. While deeply rooted in Dubai, Address has expanded its footprint internationally, with properties in Saudi Arabia, Egypt, Turkey, and Bahrain

Spotlight: Key Address Properties in Dubai

Let's explore some specific examples that showcase the diversity and consistent luxury of the Address brand across Dubai. Each property offers a unique window into the "Where life happens" philosophy, tailored to its specific location and audience

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Address Downtown

Holding flagship status, Address Downtown sits right in the vibrant heart of Downtown Dubai, offering truly iconic views of the Burj Khalifa and the mesmerizing Dubai Fountain

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. Its prime location means The Dubai Mall is just a short stroll away, offering unparalleled retail and entertainment access

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. Guests rave about the stunning multi-tiered infinity pool with its direct Burj views and the award-winning Spa at Address Downtown, a haven of tranquility

. This property is perfect for high-end leisure travellers, families wanting to be near the action, and business professionals seeking an iconic address

Address Dubai Mall

Rebranded from Address Fountain Views in early 2024, Address Dubai Mall leverages its incredibly convenient location on Sheikh Mohammed Bin Rashid Boulevard

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. Its unique selling point? A direct, air-conditioned walkway connecting guests straight into The Dubai Mall – a dream for luxury shoppers and entertainment seekers

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. The hotel boasts stunning infinity pool views capturing the Downtown skyline, the fountains, and the Burj Khalifa

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. It's an ideal choice for those prioritizing shopping convenience, families exploring mall attractions, and business travellers needing a central, luxurious base

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Address Sky View

Instantly recognizable by its striking twin towers linked by a Sky Bridge, Address Sky View offers a unique perspective on Downtown Dubai

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. Designed by the architects behind the Burj Khalifa, it guarantees architectural wow-factor

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. The hotel features a breathtaking rooftop infinity pool on the 54th floor, exclusively for guests, providing panoramic Burj Khalifa views

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. It also houses the thrilling Sky Views attraction (Observatory, Glass Slide, Edge Walk) and offers direct Mall and Metro access, making it perfect for luxury tourists seeking unique experiences and ultimate convenience

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Address Beach Resort

Marking the brand's first dedicated resort property, Address Beach Resort brings premium luxury to the Jumeirah Beach Residence (JBR) beachfront

. Its two 77-storey towers, connected by a sky bridge, are an architectural marvel

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. The resort holds a Guinness World Record for the highest outdoor infinity pool in a building, located on the 77th floor, offering jaw-dropping views over the Arabian Gulf and Ain Dubai

. With direct beach access and the highest spa in Dubai (75th floor), it targets luxury leisure travellers, families seeking beachfront fun, and anyone chasing unique, record-breaking experiences

Palace Downtown

While part of the Address Hotels + Resorts collection, Palace Downtown operates under the distinct 'Palace Hotels + Resorts' branding, focusing beautifully on local culture and heritage

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. Designed like a palatial Arabian residence, it offers a culturally rich alternative to more contemporary Address properties

. Its prime Downtown location overlooks the Dubai Fountain and Burj Lake, providing stunning views

. With acclaimed dining like the romantic Thai restaurant Thiptara and an ambiance steeped in Middle Eastern themes, it attracts discerning travellers, couples seeking romance, and those desiring luxury infused with authentic local character

Address Montgomerie

Escape the city buzz at Address Montgomerie, a boutique golf resort nestled in the serene Emirates Hills

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. Its heart is the 18-hole championship golf course designed by Colin Montgomerie, offering a world-class experience amidst lush greenery

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. With only 21 intimate suites, the resort provides an exclusive and tranquil atmosphere, far removed from the urban hustle but still accessible

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. It's the ultimate destination for golf enthusiasts, couples seeking a quiet luxury escape, and anyone craving personalized service in peaceful, sophisticated surroundings

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Address Creek Harbour

As the first 5-star hotel in the up-and-coming Dubai Creek Harbour development, Address Creek Harbour offers a prestigious waterfront escape

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. Positioned uniquely between historic Old Dubai and the modern Downtown skyline, it provides stunning panoramic views encompassing both

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. Guests enjoy proximity to the scenic waterfront promenade and the Ras Al Khor Wildlife Sanctuary

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. Featuring modern rooms, refined dining, a luxurious spa, and an outdoor pool, it caters perfectly to luxury travellers seeking a waterfront setting and those keen to explore Dubai's emerging, dynamic districts

The Consistent Address Experience

Across these diverse properties, a consistent thread emerges: an unwavering commitment to premium luxury and exceptional, personalized service

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. Each hotel occupies a strategic, often iconic location, frequently integrated within Emaar's own master-planned developments

. The blend of modern sophistication and timeless elegance creates welcoming environments, underscored by the brand's philosophy of celebrating life's moments

. Numerous accolades, like Address Downtown being named 'Best Hotel in the World', serve as testament to the consistently high quality delivered across the Address portfolio